Anthony Broad-Crawford

I will be speaking at the Government 2.0 conference in Washington DC on December 14th and 15th.  This conference focuses on the inclusion of social media and consumers in government and public debate.  Having started a social platform in health care and, participating in the DataPortabilty health care task force this hits close to home.

My talk will touch on how to design for community and what technologies to employ using my company as an example.  This talk will include topics such as the DataPortability project, OpenID, OAuth, ActivityStreams, and PubSubHubBub. 



I was recently asked to speak at the Cool Twitter Conference as it made a stop here in sunny Cleveland.  It's an interesting conference circulating the country getting individuals to talk about "all things Twitter".  Although I am a passionate user of Twitter, I rarely get on a soap box and talk about it.  Frankly, I think the rest of the universe has that covered. 

This ever increasing signal to noise ratio is growing our of control.  This is due largely in part to its rabid fan base as well as mainstream highlighting from celebrities like Oprah, Ashton Kuther, Shaq, and every single news outlet.  However, with conversation being the cornerstone of the product, you would think it would increase as the service grows.  However, it hasn't.  Instead, a lot of products , brands, and companies will simply blast their same marketing campaigns stripped down to 140 characters. That is a total fail that misses the crucial point, conversation.

The conversation on Twitter is rooted in two fundamental questions ..

1. What are you doing right now?
2. What are you thinking about right now?

 From these two simple questions an ecosystem of rich, meaningful, and engaging conversation emerged.  In order for your product or brand to survive in this environment you need to engage in conversation with your consumer.  From this thought process I titled my presentation, "Don't talk with @us, talk with @us"

I've been asked to speak at the local usability association, NEOUPA, on designing for community.

Join industry leaders Greg Svitak from Playaway, Anthony Broad-Crawford from Within3.com Marci Hower from Metrics Marketing, and Doug Hopkins from Rosetta as they discuss developing a usable and outstanding user experience utilizing social media and Web 2.0 technologies.

Meeting Time: 6:30-8:30pm

* 6:30-6:45pm- Food & socializing
* 6:45-7:00pm - NEOUPA business
* 7:00-8:30pm - Panel discussion with Q & A

Additional event details can be found here.

Cleveland has an amazing growing entrepreneurial scene.  The Cleveland Social Media Group has invited several entrepreneurs to come participate in a panel discussion.  Topics will include business strategy, marketing, boot strapping, hiring, building products, and much more.